There’s one skill you MUST know to make millions of dollars (or more) on social media. It’s called Persuasion. As long as you learn persuasion, you motivate people online to do anything you want. Persuasion is a powerful skill — and small business owners need people who know how to persuade people online.
If you’d like to learn how to become persuasive online, so you can get paid for small businesses owners get more customers, click this link to watch a free online presentation from Tai Lopez about social media marketing!
Want to read the transcript? Here ya go…
Alright. The biggest predictor of your success in almost any area is one thing. Persuasion, the ability to show people your perspective. And that’s whether you want to make a million dollars, whether you want to improve socially, you want a promotion at your job. So one of the things people as me a lot is like to speak on my perspective on marketing, sales, persuasion. So I thought I’d shoot it here in my house. A lot of people think this is a green screen, but it’s just a very bright, sunny day in Hollywood.
So the first thing that I always think about when it comes to million dollar marketing, million dollars persuasion, is these 25 cognitive biases. There’s about 25 things that make people decide anything, and it’s not what you think. There’s a good book called “Getting More” by this Wharton professor, and he says something very interesting. So let’s say you have an idea. You’re an entrepreneur or you’re going to be an entrepreneur. You got a new product you want to sell. You’re the next Bill Gates, the next Mark Zuckerberg. Well, I always say, if a tree falls in the middle of the woods, you know that old cliché? If tree falls in the middle of the woods, will anybody hear it? And I always say, who cares? Because if nobody hears and nobody knows about what you’re doing, you can have the most brilliant idea and it will just die, you know? And that happens all the time.
A lot of the products that you see out there at the store or online aren’t necessarily the best. Now ideally you can have a good quality product, a good quality service and at the same time be able to be good at marketing. And marketing, I don’t even like the word “marketing,” it’s really about persuasion.
So there’s these 25 biases. They’re called the 25 cognitive biases. I’m going to list out a few and how you can use them today to improve your marketing. And if you’re not an entrepreneur, you can still use this. You can use this to make people like you more. And I don’t mean that in like a cheesy way, but let’s say you need to network and meet a certain person who has access to something you need, whether it’s your boss, whether you’re in the entertainment industry and need to meet new people. It’s the same principle.
So this Wharton professor in “Getting More,” one of the interesting things he says is that 60 percent of what makes people decide anything, decide to listen to you, let’s just talk about how to win friends and influence people. Sixty percent is not what you think. It’s what they think of you as a person. It’s not even what you’re saying. It’s what they think of you as a person. Do they like you? People are fickle. Sometimes I get people saying ah, Tai, if you’re this business dude, why aren’t you dressed up super fancy for these talks? I’m like well, if you don’t like it, that’s OK. You don’t have to listen. I understand, though, that it’s a person thing, is the basis of all persuasion.
That’s why most big businesses, most awesome things are built around some figurehead. You know, you got a figurehead like Bill Gates, Steve Jobs for Apple, Zuckerberg. We all know these people’s names and we associate. That, by the way, of the 25 scientifically proven cognitive biases, this is called the association bias, the liking bias.
Now, what’s the other 30 percent? Now remember, what I just said is pretty crazy, if you think about it, what this Wharton professor found. By the way, his book, “Getting More,” and his class at Wharton is the most sought-after business class in the world. So the beauty of the internet is right now I’m showing you the same things you would learn if you got an MBA at the Harvard, Wharton, all that. So internet’s pretty crazy what you can get for free these days. I don’t know if I’m going to have to do all 25, but let me give you some of these now. And for those of you who want more, I’ll show you how you can, I’m going to give a talk on all of these. If you want to find out really in depth how to do this, I keep these videos a little bit short so that people, I know you got a lot to do.
So the other 30 percent of what makes marketing and persuasion work, what makes you be able to influence people, win friends, the other 30 percent is the process you use. So like the order that you present things. This is the strategy part. And notice this. And I’m rounding the numbers. It’s more like 57 percent or whatever. I’m just making, 10 percent is what. This is crazy. That means if you have an idea for the next fitness app, for the next supplement, for the next restaurant hotel concept, for doing real estate deals, what you’re selling is a minor part of what makes people decide. And this has implications. This is the stuff you don’t learn in high school, and most parents, you know, our parents didn’t know to teach us because they didn’t know this themselves. You got to learn this stuff. You want to make a million bucks? Or maybe you don’t care about money, you want to change the world? You know? You want to solve injustice, crime, poverty, homelessness, abuse? It all comes to your ability to persuade.
And so if you’re going in, see, most people do this completely opposite. They focus on the what they’re selling. In fact today a guy was texting me who wants me to invest in his app, and he’s like hey Tai, here’s what my app’s about, bambambam, but you know what? He hasn’t sold me yet. Because I’m an investor. People ask me what I do. I’m an investor. He hasn’t sold me yet on him as a person. He’s got to do a better job, it’s two of them, they’ve got to do a better job showing, if they want millions of bucks, they want me to invest money like that, I have to believe in them as a person. This is how our brain is set up.
There’s a professor I just interviewed named Joseph LeDoux, a professor at NYU. And he talks about how we have these parts of our brain that are very primitive. So whenever you’re selling and persuading people about your idea, whether it be investors or you know, somebody you want to date, what do they think of you? What’s the gut feeling they get? People operate on hunches, for good or bad.
Now the process with which you, so just think about this in like a dating context. What makes people want to go on a second date with you? OK, number one is are they attracted to you as a person? Number two is, how do you do the date? Like if your first date you propose to them, you get down on one knee, they’re going to be scared off because you seem desperate, right? So the process with which you go through the dating seduction, persuasion, whatever words you want to use.
What you actually talk about, what the date actually is, whether you go to Chinese food or Italian food, that’s not how people determine. Yet a lot of people fixate on the wrong things. Fixate on you as a person, the perception. There’s a good book by Heidi Halverson, and it talks about how basically how we perceive ourselves is only about 30 percent correlated, I think I have that right, with how other people see us. Meaning most of us are going through life with a blur. We’re like seeing ourselves as whatever, this amazing person. We see ourselves as better looking than we are, or maybe worse than we are, right? If we have self-esteem issues. You really have to be able to pinpoint and control, not in a manipulative way, but you have to be able to control the perception of the person that you’re talking to.
My neighbor decided to blow his, blow leaves while I’m talking.
Anyway, so a couple other things. So these are the different biases. The main thing to take away, people are not that logical. And you may have heard this before, but I’m telling you, this has mind blowing implications, because you’ve got to put it into practice. That’s why, for guys I always say, you know, Ryan Gosling, in this movie, he did this movie called “Only God Forgives.” And it’s such a Ryan Gosling movie. He doesn’t even talk in the movie the first like five or ten minutes. But women are still attracted to him because it’s the person and the process, it’s not about what he’s saying.
And so when you bring this back around to let’s say you want to build a million dollar company, same principle. What do people’s instinctual gut feeling, and by the way, that’s why Apple has now become the largest company in the world and surpassed Microsoft. People have iPhones much more than they have, or Apple products, because, now, Apple’s not a person, but I mean legally in the United States a corporation is a person, but it’s an entity. And people like Apple. Steve Jobs was the king of making Apple cool, making it like a, it was kind of this anti-technology yet still technological. Like Microsoft was like hardcore corporate, and Apply pulled off this coup business-wise, they’re now worth $700 billion valuation. I think it’s the largest valuation in the history of humans. Because Steve Jobs understood this.
Now what they’re selling is still a good product, so that’s why I said, you don’t want to be good at marketing and sell a crappy product. Like Charlie Munger says, you can’t polish a turd. So if you have something horrible and you just want to make a million bucks, I hope you won’t listen to this.
Now, I’ve just given you one of the angles. There are 25 more. I’m not going to get, how long have I been going here for?
About ten minutes.
So I’ll go a few more minutes. So, but I am going to do a free talk, an online talk. I’ve been doing this series of online talks. They fill up quick, and I’m not just saying that. They literally do. I crashed the servers the last three times I did it. So you should see a link below here. Click the link if you want to hear the full talk. And I’m going to talk on the full 25 techniques to master million dollar persuasion. So the other thing is, yeah, click the link, it’s free. You just register and it’ll hold your spot. If you wait too long, I’m telling you, it fills up. Last time we had to not let a whole bunch of people on. So click the link, it’s either above or below, whatever.
Now, some other, another one of these, OK? And I’m not going to flip the page because it’s very windy today. So I’m going to put a little number two here. The story. So if you study philosophy, real high level philosophy, there’s all these concepts, whether they be, you know, cosmological, whether it be epistemology, all these different kinds of fancy words. Ontology is one of them. And I’m going to break it down in layman’s terms. All humans, their brains are like a movie theater, and they are projecting a movie. And it’s their perceptions of life. So here’s one mistake you can make, and I’ve made this mistake. If you want to lose a lot of money real quick, I didn’t understand this, I lost $28 million over a few years in lost revenue from not understanding what I’m about to tell you.
And what it is, is that to move people and actually convince them is very difficult. In fact, most people that agree with you, when you think you’re good at persuading, they already agreed with you before. You know? Sometimes I get too big of a head and I get cocky and think I’m good at marketing, but what’s really happening in large part for all of us is that you’re finding the people who already kind of agree with you. And so if your idea is that you’re going to make such a good marketing angle, that all the people that hate, imagine if Steve Jobs goes everybody who hates cell phones, I’m going to market my iPhone to them. Forget it. You must market to the story that’s already in people’s heads, especially if you want to get the low hanging fruit and make money relatively quickly.
Now there is a time when, there’s a book written about this called “Crossing the Chasm,” where you’ll cross over and you’ll be able to reach what’s called the pragmatists, the conservatives. You do that later. At the beginning, to make your first million dollars company, you want to find the people that the story, the movie that’s already playing on the screen of their brain, is already aligned with what you do. And then all you have to do is show them how it’s aligned. So the concept of persuasion, a lot of times is you take somebody who’s over here and you show them why they should be over here. But what you want to do is take the person that’s already here and doesn’t realize you’re right next to them. So you use a little persuasion to be like, hey man, we’re already right here together. To move somebody from here to here takes so much money and so deep a pocket that unless you are backed by a large fund and you have 20 to 50 million dollars behind you, I wouldn’t do it.
You know the old saying? Don’t go where angels fear to tread. That’s where angels fear to tread. That’s where big companies fear to tread. By the way, the story, that’s why brands are created, because brands create their own story and then they align people through the 25 cognitive biases into their story. So that’s a more sophisticated way. I’ll be talking about that in this talk, so click the link if you want to get a little more sophisticated. But look, if you’re watching this, and I get people watching this at 18 years old, still teenagers, and they ask me, does this apply to me? I’m like, hell yeah. There is, all good advice applies pretty much at all age ranges. I don’t believe in age specific advice. I mean, if there was a Mac truck about to hit you and you were 60, wouldn’t you want the same advice as when you’re six years old? Get the hell out of the way. If you found out there was a treasure chest buried in the back of your house, would you want different advice when you’re 18 and when you’re 80? No, you want to get it as soon as you can. So I always tell people, today is the youngest day of the rest of your life, so you might as well start now.
So whether you learn to make any money, an employee, self-employed, young or old, male or female, learn this stuff. It has deep implications for not just for money situations, and not just building businesses, but this has implications for social life. It has implications, by the way, in persuading yourself. And so many people forget, the first person, you know, a lot of people, the average person who goes to a gym gets a membership, goes two times and then never goes back. Why? They don’t know how to persuade themselves. And if you know how to persuade yourself, that’s called self-motivation, which is, Peter Drucker, the great Harvard, well, he’s not a Harvard professor, Harvard prints his books, he says, what made Leonardo da Vinci great? What made Michelangelo great? They had the ability to manage themselves. And I would add, they had the ability to persuade themselves.
So nice sirens here in Hollywood. There’s always something crazy down on Sunset Boulevard. So yeah, oh good, the sun. It’s a warm day today.
So yeah, I want to keep going through these. These are two, there’s 23 more. I’ll never get through them in this little talk. But trust me, this is the stuff that people know me for, marketing. You may have never heard of me until recently, or maybe you’ve known my stuff for a while but now you’re watching it. Not because I’m so genius or anything like that, but because these marketing principles work. Now, like I said, make sure you’re marketing something good. My message to people is, the more you learn, the better your life gets. So this is all about knowledge. I call it the knowledge society. It’s the new world that’s being ushered in. It was predicted back in the 1960’s, that we’d move from an information age to the knowledge age. So for you, get knowledge inside your head, whether it be in books, a free video like you’re watching now, this free online talk that I’m going to be doing. If you click the links it’ll show you the time. It will adjust the time to your local hour no matter where you live in the world. So yeah, check it out.
Learn. The more you learn, the more you earn. That’s the advice from the richest man in the world to a six-year-old kid. And that advice applies to me even though I’m not six years old anymore. We’ll be talking about 25 biases, we’ll talk about million dollar persuasion. We’ll be talking about this person, process, the what. We’re talking about the story in people’s head. We’ll be talking about how to not manipulate but use this to push people into something they know they should already be doing. Just imagine if you have a gym, you own a gym. If you can be more persuasive, that means people are going to get healthier. Let’s say you have a bad ass health supplement or something, or like a restaurant with amazing food. You can’t just say I’m going to make something awesome and people are going to come. Those days are over. We live in a world where people get bombarded from two to seven thousand ads a day. It’s too many for people to process.
So go ahead and click the link here. Grab your spot. They fill up, because it’s free, so I’ll get ten thousand people at a time in forty countries trying to get in. So if you click and it says that it’s full, don’t worry, come back in another day. Sometimes I’ll do them again. So if you miss it, you click the link, it’ll say it’s full, just bookmark the page and come back in a week or a month and I’ll maybe do it again. I haven’t done this one really too often. So grab your spot while you’re seeing this, and also you can subscribe here and I’ll be talking about more of these.
So these are two strategies for million dollar persuasion. They seem basic, but all the good stuff is basic yet very sophisticated. You know, it’s basic to understand this. It’s sophisticated to be able to put it in process on a large scale. I’ve been lucky enough to test these principles on over, this year, I don’t know, two, three hundred million people. So I’m telling you from my own experience, telling you from experience, people who mentor me, who are much smarter and more experienced than me. So learn. Time to learn. Click the link and I’ll see you on the date and time that’s translated to your local time. OK? Talk to you soon.